Estée Lauder isn’t just a beauty giant. It’s now a tech innovator.
From identifying the next big beauty trend to creating thousands of digital assets in minutes, Estée Lauder is rewriting the rules of marketing—powered by AI.
Let’s break down how this iconic brand is leading the charge in AI marketing.
Trend Spotting and Product Innovation with AI
In a fast-moving beauty market, speed matters. Estée Lauder has developed an in-house AI tool to spot emerging trends before they go mainstream.
How it works:
- It analyzes data from over 200 million global consumer profiles.
- It tracks social media, market behavior, and product preferences in real-time.
- Then it translates this into actionable insights for product development.
Real-world wins:
- AI detected the surge in “peach makeup” and bronzing trends early.
- Estée Lauder moved quickly—developing new lines that tapped into the trend before competitors.
According to Glossy, this trend-spotting system was first tested in pilot programs before becoming part of the brand’s formal innovation process.
Growth Intelligence: Where Math Meets Magic
AI isn’t just about automation. It’s transforming how decisions are made.
Raheel Khan, Estée Lauder’s SVP of Foresight & Growth Intelligence, leads a team that merges data analytics with creative strategy. He calls it blending “math and magic.”
Here’s how:
- AI provides real-time insights into customer behavior and brand engagement.
- This data fuels marketing campaigns, pricing strategies, and retail decisions.
- The result? Faster go-to-market timelines and smarter investments.
“It’s a mindset shift,” said Khan. “We’re moving toward speed, measurement, and precision in everything we do.” Source
Content Creation at Scale with Generative AI
Estée Lauder manages 20+ brands across 150+ markets.
That means thousands of creative assets are needed monthly. Enter generative AI.
Using tools like Adobe Firefly, the brand now generates:
- On-brand product images
- Regionalized campaign visuals
- Social-ready videos—all from text prompts
This drastically cuts production time.
“No one wants to do 700 versions,” said Yuri Ezhkov, VP of the Creative Center of Excellence. AI handles the repetitive work, freeing creatives to focus on big ideas. Source
The Business Impact of AI Marketing
Estée Lauder’s use of AI isn’t just for show—it’s driving results.
- Increased speed-to-market by 30% across select campaigns.
- Improved marketing ROI by double digits (internal data, via interviews).
- Launched data-backed products faster than the competition.
This approach is a blueprint for how beauty brands can use AI marketing to stay ahead.
Final Thoughts
Estée Lauder proves that beauty and technology can thrive together.
By embedding AI into product development, content creation, and marketing strategy, it’s building a smarter, faster, more agile brand.
AI marketing isn’t the future—it’s the now.